Kensington & Chelsea Art Weekend
With Kelly Barrow
The rebrand of Kensington and Chelsea Art Weekend embodies the overall aim of the festival – to get more people engaging with the art being produced and exhibited in the borough. We arrived at the concept of ‘getting closer to art’ as the main inspiration behind the design.
The initials function as a key visual – being cropped, enlarged and abstracted they highlight the individual shape and form and introduce the abbreviated version of the art weekend’s name.